PORTFOLIO

Images are superior to text. Visualization works from a human perspective because we respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, and 90 per cent of the information transmitted to the brain is visual.

Images are also better than text because reading is rather inefficient for us. Our brain sees words as individual images that we must first recognise. Thus, the appearance and order of the letters is important – to a certain extent. This is because our brain is quite good at reading even jumbled words. The first and last letters are most important, the order of the letters in between is secondary.

If you want to test for yourself how well your brain can do this, here is an example. However, this mental effort of translating letters into pictures takes some time. This is why image processing in the brain is faster than text processing. Our brain loves images and is amazingly good at processing them. This can be actively used by enriching your own notes or communication with employees or customers with pictures.

“Excerpt from International forum of Visual practitioners”