These vehicles of digital design are definitely a 20th and 21st century method of powerful branding and distinctive visual advertising. They appeal to areas of high density and varied demographics. You can be driving in a car and have your attention interrupted and the message driven home in a fraction of a second due to their size; and it is because of their size that they provide an enormous and immediate impact.
A well designed poster is also a powerful form of advertising often used within commercial buildings for pedestrian traffic. There are stunning award winning billboards and posters due to their imaginative message and slogans. Now we also have mobile billboards filled with stunning animation that have a wider reach due to the well researched fact that the human eye is naturally attracted to and has better recall of objects that move.
Please click on the thumbnails below.